https://scholars.lib.ntu.edu.tw/handle/123456789/472408| Title: | The effects of incentive types and appeal regulatory framing in travel advertising | Authors: | Chou H.-Y. Lien N.-H. NAI-HWA LIEN |
Issue Date: | 2012 | Journal Volume: | 32 | Journal Issue: | 6 | Start page/Pages: | 883-897 | Source: | Service Industries Journal | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472408 | DOI: | 10.1080/02642069.2010.545878 |
| Appears in Collections: | 工商管理學系 |
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