The effects of incentive types and appeal regulatory framing in travel advertising

Journal

Service Industries Journal

Journal Volume

32

Journal Issue

6

Pages

883-897

Date Issued

2012

Author(s)

Chou H.-Y.

DOI

10.1080/02642069.2010.545878

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472408

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84859198148&doi=10.1080%2f02642069.2010.545878&partnerID=40&md5=2f77a89f6c2b34593f8261d3cbf43dd0

Type

journal article