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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
The effects of incentive types and appeal regulatory framing in travel advertising
Details
The effects of incentive types and appeal regulatory framing in travel advertising
Journal
Service Industries Journal
Journal Volume
32
Journal Issue
6
Pages
883-897
Date Issued
2012
Author(s)
Chou H.-Y.
NAI-HWA LIEN
DOI
10.1080/02642069.2010.545878
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/472408
URL
https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84859198148&doi=10.1080%2f02642069.2010.545878&partnerID=40&md5=2f77a89f6c2b34593f8261d3cbf43dd0
Type
journal article