https://scholars.lib.ntu.edu.tw/handle/123456789/472410| Title: | What does a negative political ad really say? the effects of different content dimensions | Authors: | Chou H.-Y. Lien N.-H. NAI-HWA LIEN |
Issue Date: | 2011 | Journal Volume: | 17 | Journal Issue: | 4 | Start page/Pages: | 281-295 | Source: | Journal of Marketing Communications | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472410 | DOI: | 10.1080/13527260903546213 |
| Appears in Collections: | 工商管理學系 |
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