What does a negative political ad really say? the effects of different content dimensions

Journal

Journal of Marketing Communications

Journal Volume

17

Journal Issue

4

Pages

281-295

Date Issued

2011

Author(s)

Chou H.-Y.

DOI

10.1080/13527260903546213

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472410

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-80052409823&doi=10.1080%2f13527260903546213&partnerID=40&md5=12c6e415f735d024f481b52e303f7c4a

Type

journal article