Repository logo
  • English
  • 中文
Log In
Have you forgotten your password?
  1. Home
  2. College of Management / 管理學院
  3. Business Administration / 工商管理學系暨商學研究所
  4. Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions
 
  • Details

Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions

Journal
Asia Pacific Management Review
Journal Volume
26
Journal Issue
2
Pages
103-111
Date Issued
2021
Author(s)
Liu S.-F
Lee H.-C
NAI-HWA LIEN  
DOI
10.1016/j.apmrv.2020.09.001
URI
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097683668&doi=10.1016%2fj.apmrv.2020.09.001&partnerID=40&md5=87965533982dd6aa4953dc8b3ebe67e4
https://scholars.lib.ntu.edu.tw/handle/123456789/579958
Abstract
The fast fashion phenomenon has revolutionized the apparel industry over the past decade. However, research focused on the implications of brand country-of-origin (brand-COO) and sensory perception for consumer behavior remains scarce. This study draws on construal-level theory and active traits theory to develop and test a framework to identify the boundary conditions of the relationships among brand-COO, sensory perception, and consumer personality characteristics on purchase intentions regarding fast fashion apparel. A 2 (sensory perception: single versus multi-sensory) × 2 (brand-COO: local brand versus foreign brand) between-subjects design was employed using 176 participants. The results demonstrate there are different and separate effects of perceived quality on purchase intentions when exposed to single-sensory versus multi-sensory stimuli, and the haptic perception is an important quality signal for fast fashion apparel, which increases consumers’ purchase intentions for local brands compared to foreign brands. Moreover, the results profile consumer segments based on personality traits for fast fashion retailers. Important managerial implications for fast fashion retailers are also discussed. ? 2020 College of Management, National Cheng Kung University
Subjects
Brand country-of-origin; Fast fashion; Haptic sense; Sensory perception
SDGs

[SDGs]SDG12

Type
journal article

臺大位居世界頂尖大學之列,為永久珍藏及向國際展現本校豐碩的研究成果及學術能量,圖書館整合機構典藏(NTUR)與學術庫(AH)不同功能平台,成為臺大學術典藏NTU scholars。期能整合研究能量、促進交流合作、保存學術產出、推廣研究成果。

To permanently archive and promote researcher profiles and scholarly works, Library integrates the services of “NTU Repository” with “Academic Hub” to form NTU Scholars.

總館學科館員 (Main Library)
醫學圖書館學科館員 (Medical Library)
社會科學院辜振甫紀念圖書館學科館員 (Social Sciences Library)

開放取用是從使用者角度提升資訊取用性的社會運動,應用在學術研究上是透過將研究著作公開供使用者自由取閱,以促進學術傳播及因應期刊訂購費用逐年攀升。同時可加速研究發展、提升研究影響力,NTU Scholars即為本校的開放取用典藏(OA Archive)平台。(點選深入了解OA)

  • 請確認所上傳的全文是原創的內容,若該文件包含部分內容的版權非匯入者所有,或由第三方贊助與合作完成,請確認該版權所有者及第三方同意提供此授權。
    Please represent that the submission is your original work, and that you have the right to grant the rights to upload.
  • 若欲上傳已出版的全文電子檔,可使用Open policy finder網站查詢,以確認出版單位之版權政策。
    Please use Open policy finder to find a summary of permissions that are normally given as part of each publisher's copyright transfer agreement.
  • 網站簡介 (Quickstart Guide)
  • 使用手冊 (Instruction Manual)
  • 線上預約服務 (Booking Service)
  • 方案一:臺灣大學計算機中心帳號登入
    (With C&INC Email Account)
  • 方案二:ORCID帳號登入 (With ORCID)
  • 方案一:定期更新ORCID者,以ID匯入 (Search for identifier (ORCID))
  • 方案二:自行建檔 (Default mode Submission)
  • 方案三:學科館員協助匯入 (Email worklist to subject librarians)

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science