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|Title: ||A study of academic library users' decision-making process: a Lens model approach
||Authors: ||MUH-CHYUN TANG
||Keywords: ||Decision making;Academic libraries;Bibliographies
||Issue Date: ||2009
||Journal: ||Journal of Documentation
||Journal Volume: ||65
||Journal Issue: ||6
||Journal Pages: ||938-957
||Abstract: ||Purpose – The purpose of this paper is to investigate the mediating role different information
sources (or cues) play in forming users’ mental representation of a work in an academic library setting.
Of particular interest is discerning how these information sources influence borrowing decisions.
Design/methodology/approach – A large-scale user survey featuring two-part questionnaires was
utilized in an academic library setting. The questionnaires were designed to ascertain those
information sources exerting a formative influence on users’ information-seeking behavior, especially
the routes by which users came to know of a title and the sources by which they infer its content.
Findings – Evidently users adaptively make use of a variety of cues to help them fulfil their
information needs. These cues significantly reduced the uncertainty faced by users making a
borrowing decision, even after their sense of domain familiarity was controlled for. The paper
concludes with a discussion of the implications of the findings for library services. It is suggested that
libraries could provide a more “cue-rich” environment that supports users’ decision making and
facilitates exploration of their collection.
Originality/value – The research questions were framed in the language of decision-making theory,
which, as the research demonstrates, sheds light on the dynamics between “cue validity” and
judgment uncertainty. It also demonstrates the applicability of the “accuracy-cost” framework in the
study of human information-seeking behavior.
|Appears in Collections:||圖書資訊學系|
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